Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am turning away, and the number of job offers I am receiving on weekly basis to take on in house positions, all during a shrinking economy and a recession, the future is looking pretty bright for SEO …
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Within the mass confusion that can erupt when there is a blog controversy, occasionally a thoughtful post will emerge.Last week ShoeMoney wrote about the Death of SEO and here on this blog Greg Howlett supported that theory, while I spoke up to disagree with those opinions.Others have also been discussing the topic and Joost de Valk, has chimed in as well, after
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Google has had a longstanding policy against advertising liquor, along with guns and gambling. Frank Watson at SearchEngineWatch found it surprising, then, when a search for [vodka] brought back Google Shopping results.
The search brought back results from various vendors, along with prices. "Now that does seem like they are contradicting their own rules," writes Watson.
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Google could be making distinctions in keywords based on whether or not the first letter is capitalized.
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Mark Cuban suggested Yahoo or Microsoft could payoff the top five sites for each of the top 25,000 queries on Google, have those sites leave the Google index for good, and bring Google’s normal traffic for those sites into the rival fold.
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ComScore’s James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.
Google’s latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.
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Eric Ward doesn’t mind pointing out that of the top ten Google results for "link building expert" his name pops up six times. Call it good keyword branding if you like, bust most in the SEO industry will tell you he’s earned his title. Because of that, it might sting a little more when he pens a lengthy I told you so about linking strategies.
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The line between a guideline and suggestion is a fuzzy one, but webmasters seem to agree a Google guideline is more of a stern warning. The most recent guidelines popped up on the InsideAdSense blog, instructing publishers not to blend ads with content.
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Welcome to step seven in this ten part SEO series. The ten parts of the SEO process we will be covering are:
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There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.
They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.
A penalty is caused by significant violations of a search engine’s website guidelines, such as:
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