Creativity in Marketing

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“If it doesn’t sell, it isn’t creative.”

Originally quoted by David Mackenzie Ogilvy, an advertising executive who was widely known as “The Father of Advertising”, this is a quote or saying that I believe every businessman should live by.

Ok, if they cannot live by it, then they should at least pay heed to it. After all, David Mackenzie Ogilvy was a very successful businessman and he had made a lot of products well known and businesses succeed during his time. In fact, he was also considered as the most sought after wizard in the advertising industry.

Ogilvy’s advertising philosophy follows 4 principles.

1. BIG IDEA! Businessmen or a marketing professional must have Creative Brilliance!

2. RESEARCH! RESEARCH! RESEARCH! He believes the importance of research in advertising. Even now, research is an important aspect in marketing your business so that you can understand what your target audiences want.

3. GET ACTUAL RESULTS. In the business world, being a creative thinker is useless if you cannot sell it. In the end, results is all that matter.

4. PROFESSIONAL DISCIPLINE. Self-explanatory. Nuff’ said.

A lot of successful businessmen and marketers follow these 4 principles (even if they don’t know about David Mackenzie Ogilvy and his advertising philosophy). However, there are still many businessmen who aren’t creative enough and are very inferior when it comes to advertising. They cannot do anything good and all their efforts are wasted.

Fortunately, they can always get a consultant. Marketing consultants can do a lot of thing like manage online reviews, SEO, social media and many more.

Better Safe Than Sorry – Have Your Homes Inspected

Just because you don’t actually see termites or termite mounds inside your house doesn’t mean your house is termite free. Termites might be there, hidden under the floor, beneath the walls, under the foundation of your house or under your cupboard. And when the time comes that you finally notice the termites, it might be too late for you.

A lot of people experience this thing, finally noticing the termites when everything is too late already. Their walls have collapsed. Their ceilings have fallen. Their furniture is forever damaged. Their homes are nearly demolished. They have lost the things that matter to them and they have fallen to despair and ruin.

Because it is too late for them to notice the termites, they end up having to spend thousands of dollars just to fix the damages, which is really a sad thing. The money they have used on the repairs may have been used on other things that matters more like paying the mortgage, paying bill and debts, sending the kids to school, investing in a new car or going on a family trip.

In order to save your money for things that may matter to you and your family, you have to prevent this from happening. You need to have your house inspected even if you believe there’s no termite infestation. I know this may cost you a bit of fortune but it is better safe than sorry. At least the bills you have to pay for inspection would not be as costly as the possible expenses you have to pay once the termites have consumed your home.

With the help of termite control Temecula you would also be given a peace of mind. Why? Because in case there are indeed termites nesting in your house, at least they would be there to help you come up with the right solution for them.

Joke for the day

A Mother had three virgin daughters. They were all getting married within a short time period. Because Mom was a bit worried about how their sex life would get started, she made them all promise to send a postcard from the honeymoon with a few words on how marital sex felt. The first girl sent a card from Hawaii two days after the wedding. The card said nothing but: “Nescafe”! Mom was puzzled at first, but then went to her kitchen and got out the Nescafe jar. It said: “Good till the last drop”. Mom blushed, but was pleased for her daughter. The second girl sent the card from Vermont a week after the wedding, and the card read: “Rothmans”. Mom now knew to go straight to her husband’s cigarettes, and she read from the pack: “Extra Long. King Size” She was again slightly embarrassed but still happy for her daughter. The third girl left for her honeymoon in Cape Town. Mom waited for a week, nothing. Another week went by and still nothing. Then after a whole month, a card finally arrived. Written on it with shaky handwriting were the words “South African Airways” Mom took out her latest YOU magazine, flipped through the pages fearing the worst, and finally found the ad for SAA. The ad said: “Ten times a day, seven days a week, both ways.” Mom fainted!

Why We Hate Roaches

We always have this weird hate to cockroaches. We hate it so much that we employ various ways just to eradicate them. In fact, most people would kill a cockroach without a second thought! In the midst of our battle against cockroaches, we have to understand why most people hate cockroaches?

We hate cockroaches because these little red, brown and black critters are incredibly gross and terrifying. Yes, cockroaches are 6-legged terrors, especially when they fly. Furthermore, they are harbinger of sicknesses. They bring bacteria that can cause leprosy, dysentery, diarrhea, infections, inflammations, gastroenteritis, typhoid and more. Furthermore, cockroaches have been found to acquire and carry certain various including hepatitis virus. Worst of all, cockroaches prefer to live in our kitchens.

Why would cockroaches insist on living beside us? Well, there’s a long history between cockroaches and our early ancestors. Roaches have always lived, adapted and evolved alongside large mammals (early humans included) and have gained continuous access to various food source like food scraps, mildew, mold as well as eggs of other mammalian parasites like fleas, ticks, lice and bed bugs. While most mammals aren’t bothered of having these bugs as neighbors, we humans have grown to dislike these bugs as centuries go by.

We hate cockroaches because they are filthy. They are filthy because they live on dark, damp and moldy places. They live in the sewers. They live beneath decomposing things. They live in trash heaps. They leave on human and animal waste. They live on anything that is filthy. Although research shows cockroaches would often groom to get rid of contaminants, the fact that they step on anything filthy would still make us squirm when we see a roach scuttling over our sandwich.

So how would we get rid of this filthy bus? Well, my solution for this is Pest Control. It would be the best way to remove these hated creatures out of my home.

Web Content Is Important

In SEO, web content has always been one of the most important factor in making websites noticeable. And I believe, this will remain important for many, many more years. Web content is what makes people find a website. The information they have is what makes them land there.

When we put a specific keyword or phrase like for example “best cup cake recipes”, the search engines like Google, Yahoo and Bing will use their algorithm to scan the net for websites that are relevant to the keyword or phrases the person has used. More specifically, they would look for sites that contain these keywords or phrases, this would include the links, meta tags and other things related to SEO. The more relevant the website is, the higher would be its ranking.

Because most internet users would never search past the first two pages of search engine results for their queries, it is then very important to make a quality content for SEO.

 

Working In The Field of SEO

Do you know what does SEO mean?

Do you know what the purpose of SEO is?

Or have you even heard about this term in your entire life?

SEO means SEARCH ENGINE OPTIMIZATION and its purpose is to optimize websites and give them higher ranks in Google, Yahoo, Bing and other search engines. And it has been more or less 3 years since I first heard about SEO.I-know-SEO

Actually, I learned about SEO because of my work. My friend asked me to work for him as a writer and wrote various things for him. To be honest, I never knew what he will do with the written content he asked me to make. I just wrote and wrote and submit them when they are needed. After sometime and gaining his trust, he told me about the nature of our work and the business we were in. We were a start-up SEO company and the very first service we offered was providing content for websites and other online marketers.

Slowly and surely, I got to learn more about SEO. Moreover, my responsibilities and workload gradually changed, though most of my work still involve writing various stuff, which is actually kind of fun and rewarding since I get to learn many things while I continue to write.

Now, the company I am working for is doing great. We have more workers and it has become more fun and enjoyable every day. Yes, there are times when we become too tired and engrossed in our work but that’s what being an adult is all about right. At least, we are working in an industry many people are not aware of and I am extremely PROUD of it.